S'YOUNG Group Co., Ltd. (S'YOUNG, the Company) (300740.SZ) announced an equity acquisition agreement with French luxury skin care company EviDenS de Beauté on July 17. While the acquisition gives S'Young a controlling stake of the French company, Charles-Edouard Barthes, founder and chief executive officer of EviDenS de Beauté, will remain a shareholder and the company will retain its independence and current team.

As a Chinese Beauty Giant, S'YOUNG is committed to building win-win partnerships with cooperative brands and sharing long-term value with its partners in the Chinese market. By utilizing the original "CP" (China Partner + Couple) cooperation model, S'YOUNG empowered EviDenS de Beauté through an all-encompassing approach, providing all-dimensions and omni-channel support in Chinese Market.

In the former cooperation, MEMO distributor in China ink) not only acts as a sales agent for EviDenS de Beauté, but also reorganizes the brand positioning, image, and strategic development planning with 16-year experience in beauty brand management. S'YOUNG positioned EviDenS de Beauté as a French anti-aging luxury brand for sensitive skin and cooperated with famous actress Li Ruotong and top KOLs for brand endorsement. Matching high-end channels including SKP, Galeries Lafayette, Joyce beauty, and Sephora for EviDenS de Beauté, By utilizing the original "CP" (China Partner + Couple) cooperation model, S'YOUNG also empowered the brand in all business elements and all sales channels.

With this acquisition, the CP model of S'YOUNG has been deepened. And S'YOUNG showed its ability to collaborate with overseas partners in higher level cooperation including equity acquisition, investment, and strategic collaboration.read more